GOOGLE Acquisitions till the date

Since 2001, Google has acquired several small start-up companies, often consisting of innovative teams and products.

One of the earlier companies that Google bought was Pyra Labs. They were the creators of Blogger, a weblog publishing platform, first launched in 1999. This acquisition led to many premium features becoming free. Pyra Labs was originally formed by Evan Williams, yet he left Google in 2004.

In early 2006, Google acquired Upstartle, a company responsible for the online word processor, Writely. The technology in this product was used by Google to eventually create Google Docs & Spreadsheets.

In February 2006, software company Adaptive Path sold Measure Map, a weblog statistics application, to Google. Registration to the service has since been temporarily disabled.

In late 2006, Google bought online video site YouTube for $1.65 billion in stock. Shortly after, on October 31, 2006, Google announced that it had also acquired JotSpot, a developer of wiki technology for collaborative Web sites.

On April 13, 2007 Google reached an agreement to acquire DoubleClick. Google agreed to buy the company for 3.1 billion United States dollars.